Trust and values are now critical to loyalty, reputation, and purchasing decisions.

Your Societal Commitment is a central part of your organization. It's your reason for being, a long-term commitment to something larger than just the bottom line. It’s how you can truly make a difference. It sets you apart. Authentically. It goes deeper than corporate social responsibility and becomes an integral part of your culture, in every aspect of your work. Your Societal Commitment will be one of your organization's key measurable benchmarks, along with profitability and customer satisfaction. In fact, it’s tied directly to them.

The work to discover your Societal Commitment can be part of your strategic planning process or work in tandem with your existing plan.

We'll work with you to conduct a societal impact audit and ensure it works with your definitive set of values and your vision.

What are you good at? What do you need to be doing differently? When we begin to peel away the layers of the onion, uncovering what your Societal Commitment might be, it will feel obvious and true to who you are.

• We will partner with you and your team to look at all the issues that can and do affect your organization.

• Together, we will workshop concepts for your Societal Commitment, addressing the pros, cons and impacts to your business.

• We’ll hold focus groups and gauge opinions using graphic recording and brainstorming tech that provides quick and accurate results from a wide range of people, safely and efficiently.

• We'll also conduct live sessions to ensure your commitment resonates.

• We’ll help you develop criteria for final decision making and milestones to monitor value. 

It won’t change things overnight, but it will create change for good. And it won’t take away from your business or profits, it will enhance them. This is not a marketing campaign or an exercise in purpose-washing real issues. It is a lifelong initiative to contribute to a better future and a better society.